6 Things I Wish Someone Had Told Me Before Starting a Laser Salon

What if you could fast-track your business?

You know, skip the confusion of learning what works and go straight to success?

Brooker T Washington said,

“Success always leaves footprints.”

And he’s right. The way to skyrocket your business is to learn from people who’ve been where you are now.

That’s why we’ve put together the things that we wish someone had told us before starting a laser salon. 

1.    Education Leads to Success 

Operating the laser machine itself is a lot simpler than understanding the skin and conditions presented daily.

Continued education is vital for you and/or your team, it not only keeps you up to date with new regulations and changes in the industry, it also maximises team bonding so it’s a win-win for any business owner.

It’s also important to educate your clients about pre and post care for their treatments. There is nothing worse than having a full leg hair removal booked in and your beautiful client showing up with a spray tan, as you will be unable to treat her.

It’s a double whammy as you have a big gap in your day and possibly an unhappy client. EDUCATE EDUCATE EDUCATE

2.    Cancellations Can Be Prevented

Cancellations are frustrating. They leave a gap in your day and a gap in your income. But they’re not a necessary part of business.

Some businesses put a cancellation policy in place, a waiting list or ‘repeat offenders’ list.

However, cancellations can be prevented by remembering two key things. If you build value for your services and gain appointment commitment, you can prevent the majority of cancellations without needing heavy-handed techniques.

So give 100% of yourself to your clients. Every. Single. Client.

And gain commitment from your clients when they make an appointment by saying something like, “OK Kate, your appointment is next Thursday at 10 am. So you’ll be able to keep that appointment?”

By making this commitment to you, your clients are far more likely to attend their appointment.

3.    Equipment Can Be Versatile

Choosing the right laser machine is critical for your business success. It can be quite confusing particularly as there are over 1,000 machines on the market.

Some of these are treatment specific. That is, they can only perform one type of treatment. However, there are also units that can have attachments placed on them when or if you decide to grow your business.

So when you’re looking at buying a laser machine you need to do your homework and consider your future. Investing in the right machine in the beginning can save you time and money later on.

4.    Different Seasons Bring Different Desires

Some treatments are better suited to one season or another, and some are in more demand in different seasons.

Winter is the season to do more skin treatments, as there is less chance the clients will go out into the sun. Summer, on the other hand, is when the clients are more aware the sun is out so hair removal becomes popular.

Use this to your advantage, and to add value to your clients by creating treatment plans with long-term goals. Giving your clients this information about seasonal treatments allows them to book in advance, which is a great business strategy.

You get your appointment filled well in advance, and this strategy positions you as a trusted beauty advisor. You show you care about your clients, and you ensure your business is a one-stop-shop.

5.    Policies and Procedures are Priceless

In order to run an efficient business you need to ensure that every treatment and procedure has a Standard Operating Policy and Procedure (SOPP).

These are vital for best practice and for growing and scaling your business. They also ensure your clients receive the same standard of care regardless of who takes care of them.

As an example, you should have a SOPP for your machine, how to turn it on, how to clean it, how to perform the treatment with step by step information.

Another protocol to think about is if a client comes in with a suspicious mole, what’s your procedure? It’s a great idea to collaborate with your local GP to build a relationship and refer in these circumstances.

6.    Snowball Your Success

We spoke before about choosing a machine that can grow as you do, but you also need to consider what else you will offer.

So you’re running a a laser business yes, but how else can you add value for clients and easily increase your revenue? This may include skin care products or an LED light.

If you can add just one treatment or product to each appointment you can boost your sales hourly, so it is important to think about.

Over to You

So now it’s over to you. You now know the key things we wish we knew before starting a laser business so you hold the power.

You can take action and boost your business now. Today.

Remember that action is power and imperfect action beats perfect inaction. Every. Single. Time.

So start developing SOPPs for all aspects of your business so you maintain your high standards and can easily delegate tasks to you team.

Enrol in a laser training course today, to ensure you, your team and your clients are given the best care and stay safe.

Implement a system to prevent cancellations and consider the extra products or services you can offer to clients.

We want you to create the successful business you dream of, so we’re offering you the best information. You just need to implement and watch your business soar!